Whether you’re a veteran of the pop-up experience, or you’ve always dreamed of having a pop-up, but never given it a try, there’s a competition going on you’ll be very interested in. What’s it called? Space For Ideas: Perfect Pop-Up...
The explosion of e-Commerce and m-Commerce to meet the ever more exacting demands of today’s customers can be a daunting prospect. How do we even find out what online customers want? Won’t selling on apps reduce my footfall? Isn’t it very expensive and complicated to...
Consumer trust is a huge issue in retail. It’s the foundation of sales. Without trust, a purchase becomes a risk, with your customer weighing up the chance that they’ll regret the purchase later, against the incentives for purchase. Customers are willing...
Industry Leaders Lightspeed have written a great article to help you learn the difference between cash flow and profit. We have picked out some of the key points to help you get up to speed. When looking at a businesses finances the first thing people often look at is...
Branding is a billion dollar industry. Big companies will pay through the nose to optimise their brand perception. This is because customers can have very strong reactions to a brand. Public perception can completely reverse a customer’s intent to purchase....
Every business needs to be able to handle card payments. Shoppers these days tend to prefer paying by card and many have stopped carrying cash completely. In this video from xln, Ade and Sofia, both experts in card payment technology, are sharing their knowledge on...
