fbpx

What Video Content Can Do For Your Business

The world is changing. We hear it all the time; print-media isn’t what it used to be, social media is the new big thing. It’s no longer about big, wide-reaching add campaigns, it’s about small, yet targeted advertising that hits the right sort of...

Find out more about hosting a Pop-up with AppearHere

Pop ups are the buzz at the moment. What does this mean for independent small to medium retailers? Due to the shortening of the average lease length, many high streets will be seeing more mobility in the near future. This means more opportunities for pop-ups to move...

Consumer Trust: How Your Online Presence Matters

Consumer trust is a huge issue in retail. It’s the foundation of sales. Without trust, a purchase becomes a risk, with your customer weighing up the chance that they’ll regret the purchase later, against the incentives for purchase. Customers are willing...
Giving Your Shop Personality Doesn’t Need to be Expensive

Giving Your Shop Personality Doesn’t Need to be Expensive

Branding is a billion dollar industry. Big companies will pay through the nose to optimise their brand perception. This is because customers can have very strong reactions to a brand. Public perception can completely reverse a customer’s intent to purchase....
Market Yourself in Retail With a Content Marketing Strategy

Market Yourself in Retail With a Content Marketing Strategy

One of the toughest issues for a small business lies at the corner of discovery and brand. How should you put yourself out there? How should you be seen by your customers? Standing out from your competition in a way that will make you interesting to consumers...