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JIOTD – Offer locally-sourced products

 

 

Regular customers form the strongest relationships with retailers and a great way to encourage regular purchases is to offer products or services on a subscription basis. As an example, in 2020 one national coffee shop chain began offering its customers coffee subscription services. You may have to support this with a price advantage and a deal of promotional effort but the advantages of committed, regular repeat custom could make a radical difference to your business. 

Jo's Idea of the Day enquiry form: Offer subscription products and services

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