JIOTD – Prepare for key high street shopping dates
There’s a “Day” celebration or campaign for almost every day of the year. There are also weeks, months and even years as well, running right across the calendar.
Subscribing to reminder calendars online is a great way to anticipate what’s coming up in the coming weeks and months, giving time to develop and plan to both support them and supply shoppers that associate with them.
Preparing website and social media materials, matching this with signage in the shop and, critically, making sure you have ordered stock well ahead of time to take the opportunities that these events generate. Suppliers and wholesalers can help with the visibility of forthcoming events as well.