JIOTD – Update your shop window – regularly
Image: ABC News
Your shop window is the face your business shows to the high street. It’s the best place to display your products and services, attract shoppers’ attention, and inform your customers about promotions. This has been important during lockdown and will be even more important in engaging with your community as the high street reopens and footfall returns.
The way you style your shop window and store interior will depend on your type of business, and your budget. It’s easy to create impressive displays and merchandising with little money – even putting something as simple as a “Thank you” message in the window to key workers and to your community can go a long way!
Engaging the different senses through light, sound, movement, and smell are also effective ways to create vibrant displays and enhance merchandising. Expert advice for both windows and interiors is available through Jo.