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What Makes a Customer Loyal?

There are lots of different things you can do as an independent retailer to keep a customer loyal. First of all one of the tricks that our retailers tell us is to know them as a person – not just a customer. We spoke to Ana Rodriguez and Simon England to find...

Making Your Brand Individual

Your company brand is your identity. It represents you and your story and that’s what connects with the customer, adding that extra personal touch. We spoke to Andy Logan, Irena Lane and Ana Rodriguez and about their brand and why it’s so special and...