The world is changing. We hear it all the time; print-media isn’t what it used to be, social media is the new big thing. It’s no longer about big, wide-reaching add campaigns, it’s about small, yet targeted advertising that hits the right sort of...
Branding is a billion dollar industry. Big companies will pay through the nose to optimise their brand perception. This is because customers can have very strong reactions to a brand. Public perception can completely reverse a customer’s intent to purchase....
One of the toughest issues for a small business lies at the corner of discovery and brand. How should you put yourself out there? How should you be seen by your customers? Standing out from your competition in a way that will make you interesting to consumers...
Your company brand is your identity. It represents you and your story and that’s what connects with the customer, adding that extra personal touch. We spoke to Andy Logan, Irena Lane and Ana Rodriguez and about their brand and why it’s so special and...
