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Using Data To Advertise Better

Using Data To Advertise Better Want to know how to use data to advertise better? JCDecaux – masters of outdoor advertising, now use data driven, geo-targeted ads and give retailers insights as to how to reach their target customers and advertise in a way that...

Using Data to Build and Grow My Business

Using Data to Build and Grow My Business “By the Retailer, for the Retailer”, Simon England owns The London Cycle Workshop, an established independent cycle business that focuses on services and champions customer care. Simon shares his experiences over...

How Email Marketing Drives Loyalty

How Email Marketing Drives Loyalty “What keeps a customer loyal to your business and shop?” asks Jacques Prothon, founder of email marketing business emocial, and retail loyalty business ODICCI. Email marketing can be fundamental in maintaining...

Using Data to Make Effective Business Decisions

Using Data to Make Effective Business Decisions Making quick, effective decisions and maximising time can be tricky for independent business owners. Today smart and savvy business owners are adopting cloud-based EPOS systems to keep track of stock, accounts, sales,...