So what’s the big deal with newsletters? It seems these days that everyone has one. You can hardly do anything online without being asked to sign up for a newsletter. So why does everyone have a newsletter and what are they using them for? Well newsletters are an...
Point-of-sale software can do an awful lot for your shop. All the big chains have been using point-of-sale software for years and with retail becoming an ever more competitive field, independents can’t afford to fall behind. Currently as few as one in three...
Customer Loyalty doesn’t have to mean dozens of fiddly loyalty cards. It doesn’t have to mean convincing customers to fill out lengthy forms, full of sensitive information. You don’t have to ruin your in-store experience just for a simple rewards...
All retailers have customers they know and customers they don’t. There are customers who wander around the shop, browsing and talking and eventually buying. And there are customers who march in, make a purchase, and march back out again. Yet regardless of which...
The number-one thing that a prospective customer wants is to buy something. The first thing a retailer needs to be able to do is fulfil the customer’s hopes of finding something to buy. Connecting a customer to a product is the basis of retail. But sometimes...
