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How to Use Newsletters to Keep Customers Engaged

How to Use Newsletters to Keep Customers Engaged

So what’s the big deal with newsletters? It seems these days that everyone has one. You can hardly do anything online without being asked to sign up for a newsletter. So why does everyone have a newsletter and what are they using them for? Well newsletters are an...
Giving Your Shop Personality Doesn’t Need to be Expensive

Giving Your Shop Personality Doesn’t Need to be Expensive

Branding is a billion dollar industry. Big companies will pay through the nose to optimise their brand perception. This is because customers can have very strong reactions to a brand. Public perception can completely reverse a customer’s intent to purchase....