We all love local. We like to shop at local shops, listen to local radio and know the people around our town. It’s the foundation of SaveTheHighStreet.org, that we all want the local to thrive. Though sometimes it’s hard to know what’s local to you. There may be shops a short walk from you that you never even knew existed. Before you can support your local area, you need to know the people, shops and businesses around you. This is why we at SaveTheHighStreet.org put so much emphasis on discovery. People need to know you’re there, before they can support you. And a great way of getting discovered and getting supported through local press.

Local Press and How it Can Help You

Local radio, local newspapers, local bloggers, there are plenty of options to get discovered with local press. You might not know about all of them yourself, but a quick google search can find you dozens of press options for your area. And one of the great things about them is that they’re just as interested in you as you are in them. Local press want to promote local shops because you’ll be more relevant to their audience than events going on further afield. You’re exactly the kind of thing their audience wants to hear about. This means that if you don’t want to run a full-on advertising campaign, you may be able to stop by for a coffee and an interview and pay nothing to reach tons of local shoppers.

local press targets the same audience your shop does, Photo by Jonathan Velasquez on Unsplash

Local Press Targets Local Consumers

Advertising yourself locally establishes you as a part of your community. You aren’t just a chain that’s decided to open a branch on your high street. You’re a local shopkeeper. This is a great way to introduce yourself to the kind of local shopper that wants to support local shops. Using local press, you can quickly build a community of loyal customers that want to support local independents.

One of the major upsides of local press is that it’s already targeting your customers. An advert on national radio may reach thousands more people, but if only a handful of them live close enough to shop with you, is it worth the cost? Local press targets local consumers, meaning that everyone seeing, hearing or reading the advert is already able to swing by your shop.

 

If you’d like to know more about contacting local press, feel free to get in touch.