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JIOTD – Train your Staff on Brand Through Social Media

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More than eight out of ten retailers are active on Facebook (SaveTheHighStreet.org Recovery & Resilience Health-Check 2020) and other social media platforms. In many posts are written by both the proprietor and colleagues, so it’s critically important that everyone who posts on behalf of the business does so in a “tone of voice” that’s always consistent with the image of the retailer.

Changing tone from one post to the next can undermine the sense that the posts embody what the business is saying, just as they would if an individual changed tone from post to post. The “voice” of the business is a key part of the personality of the business.

As social media is now such a fundamentally important part of the marketing identity of a shop it’s worth considering bringing in expert, professional help to train everyone who can post how to maintain that consistency, improve content and avoid pitfalls.

[/et_pb_text][/et_pb_column][/et_pb_row][et_pb_row admin_label=”row” _builder_version=”3.0.51″][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_contact_form captcha=”off” email=”ops@pockethighstreet.com” title=”Jo’s Idea of the Day enquiry form: Train your Staff on Brand Through Social Media” custom_message=”Message from Jo’s idea of the day landing page jiotd-s2-idea-licence-pavement-apply||et_pb_line_break_holder||Name: %%Person-name%%||et_pb_line_break_holder||Business: %%Business-name%%||et_pb_line_break_holder||Email address: %%Email%% ||et_pb_line_break_holder||Message: %%Message%%||et_pb_line_break_holder||Consent button for email contact is: %%Consent%%” success_message=”Thanks for your reply! We’ll be in touch shortly. ” submit_button_text=”Click to learn more” admin_label=”jo idea of the day response form for the self isolating” module_id=”et_pb_contact_form_0″ _builder_version=”3.0.51″][et_pb_contact_field field_id=”Person-name” field_title=”Your name” min_length=”1″ max_length=”64″ fullwidth_field=”on” _builder_version=”3.0.47″ form_field_font=”||||”][/et_pb_contact_field][et_pb_contact_field field_id=”Business-name” field_title=”Business name” fullwidth_field=”on” _builder_version=”3.0.47″ form_field_font=”||||”][/et_pb_contact_field][et_pb_contact_field field_id=”Email” field_title=”Your email Address” field_type=”email” fullwidth_field=”on” _builder_version=”3.0.47″ form_field_font=”||||”][/et_pb_contact_field][et_pb_contact_field field_id=”Mobile-phone” field_title=”Mobile” required_mark=”off” fullwidth_field=”on” _builder_version=”3.0.47″ form_field_font=”||||”][/et_pb_contact_field][et_pb_contact_field field_id=”Message” field_title=”If you’d like to ask a question or make a suggestion then you can do it here” field_type=”text” required_mark=”off” fullwidth_field=”on” _builder_version=”3.0.47″ form_field_font=”||||”][/et_pb_contact_field][et_pb_contact_field field_id=”Consent” field_title=”I consent for my data to be used for the purposes of contacting me by email regarding my enquiry about the idea of: Train your Staff on Brand Through Social Media” field_type=”checkbox” required_mark=”off” fullwidth_field=”on” _builder_version=”3.0.51″ form_field_font=”||||”][/et_pb_contact_field][/et_pb_contact_form][/et_pb_column][/et_pb_row][et_pb_row admin_label=”Row” _builder_version=”3.0.47″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″ _builder_version=”3.0.47″ parallax=”off” parallax_method=”on”][et_pb_text text_orientation=”center” admin_label=”Text” _builder_version=”3.0.51″] Visit us at savethehighstreet.org and join our national campaign [/et_pb_text][/et_pb_column][/et_pb_row][/et_pb_section]