Virtual Reality, initially produced mainly for video games, has changed drastically over the years. Its area of application has widened hugely in recent times. It’s not just gaming, but other industries, including retail. It is now being used to give customers an in-store experience without them actually visiting your store. With VR, customers are able to see a 360-degree view video walk through of your store. Just as they would see if they were shopping there in person.

This is why Virtual Reality can surpass any other form of marketing when it comes to persuading prospective customers to give your store a try.

It’s Not Imagination, It’s Visualisation

When shoppers see pictures of your store from your marketing campaigns, they don’t get to see how it is in real life. The experience isn’t as real as it could be. The customer isn’t immersed in the in-store experience the same way they could be.  The whole experience isn’t as engaging as it could be, with VR.

Virtual Reality visually shows them your store. There’s no camera trickery, it’s your real store they’re seeing and they can all but reach out and touch it. This builds trust in your customers. Seeing really is believing and your customers aren’t just being shown something by a marketer, they can look around the store themselves.

Enhance Branding and Customer Experiences

Some retail brands, such as North Face, see Virtual Reality as a way to further strengthen their brand. They don’t confine VR technology to the indoor view of their store. Instead they leverage it by creating featured videos of classic outdoor locations and activities such as rock climbing in Utah’s rugged Moab Desert.

Virtual Reality rock climbing in the Moab desert, Photo by Cindy Chen on Unsplash

This is an innovative way of showing off your products to prospective customers. Showing your products in action is a great way to show them at their strengths. Allowing your customers to view your products this way will keep you in the forefront of their mind. Even if a customer doesn’t make a purchase they’ll still see your products working as intended. This is a good way to further your brand online and build the idea of what your shop can do for the customer.

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