Britain’s Best Shop Window: Iain Kimmins Top 3
1) The Langport Stores
Although the product grouping could be improved, they have put thought into the frosted circle which makes customers look through the hole!
I do know that the store has been there for around 4-5 years, their windows are constantly changing and they are very much involved with the local community and keeping the High Street alive.
2) Our Handmade Collection
Great eye-catching and colourful window. Great ‘block merchandising’ although the product groupings could be bigger. This certainly creates a wow factor as the customer walks by.
3) Kindle House
Really nice created outdoor street scene. It doesn’t feel commercialised as usually retailers cram too much merchandise into their Christmas windows. Having said that it would have been nice to see some well-wrapped parcels and product groupings.