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Almost everything has gone digital now. Your business can’t survive in modern times if it doesn’t innovate and acquire digital skills. Businesses need to understand the importance of digital skills in the workplace. Improving the digital skills of employees will improve productivity, generate cost savings and increase profitability of your business. Here are the ‘must have’ digital skills you can train your team with:

Website Development

This deals with mainly coding. The basic languages that are used for web development include HTML, Bootstrap, PHP and JavaScript. Having a great deal of knowledge in coding can give your team and your business a competitive advantage online. Your website is often the first point of contact for new customers. Having a strong online presence can really help drive consumers to your shop.

Graphic Design

It’s essential to acquire graphic design as a skill. It’s needed in websites, applications, magazines, advertisements and pretty much everything else. Employees should get familiarised with Adobe Photoshop, CorelDraw and a vector graphics illustrator like Adobe Illustrator, to make the most out of their visual content. Whether it’s the design of your website or your shop window display, a good understanding of graphic design will take you a long way.

Online Branding

It’s important for everyone to establish themselves as a brand, no matter how niche your shop may be. And your online image is a huge part of your brand, so it’s no longer just a corporate responsibility. Every person should have their personal web portfolio, LinkedIn account and have a social media presence on Facebook, Twitter and Instagram. You never know when you’re going to be Googled, but you should make sure you take command of what consumers will find about you online.

A graphic designer showing their digital skills, Photo by rawpixel.com on Unsplash

Digital Marketing

This is the marketing of products and services using digital technologies on the internet and any other digital medium. People are spending much more time online than they used to. People use digital devices to check out your shop, before they visit, so training (yourself, or an employee) in digital marketing is important for connecting with current and prospective customers. Employees should be versatile with email, social media and affiliate marketing, display advertising, Online PR and Search Engine Optimization. It’s essential to building and growing your business or brand.

 

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