CEO of Iconeme, Jonathan Berlin gave us his insights on how your shop window can attract customers and draw them in.Your job is to deliver a shop window with meaning, purpose and to impact in a short space of time.

It is imperative that you keep it simple and brand directed.

 “The shop window is your first impression that you give to the consumer…”.

He talks about the VM Beacon which is digital mannequin technology that engages consumers and reports analytics. Hence it is the perfect example of connecting the high street to the digital world.

The Future of the Shop Window. Photo by David Cohen from Unsplash

Jonathan Berlin is the CEO of Iconeme and also Managing Director of Universal Display, a leading manufacturer of mannequins and retail display products.

Last but not least, join Save The High Street Movement now: https://savethehighstreet.org/join-the-movement

Be part of the Retail Advisory Board: https://savethehighstreet.org/retailer-advisory-board

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