As a business owner, it is your responsibility to ensure the safety and welfare of your employees and customers, especially now during the COVID-19 outbreak. You must, therefore, ensure that any social distancing, hygiene, and safety guidelines are clearly communicated and understood by your staff members and customers, both online and in-store.

Communication is crucial in times of uncertainty and confusion, and establishing efficient and informative communication with your team and community will help to keep your business operating safely upon reopening. Make sure to be clear, factual, and available to respond to any inquiries or uncertainties people may have about the guidelines and measures your business undergoes to counter the spread of the virus.

Failure to keep your staff informed and updated on protective measures may result in subjecting employees and customer’s health to potential infection.

By stressing the importance of following the government-imposed guidelines, you will not only be able to protect your community, but you will also establish a positive reputation as a responsible business on your high street. By being honest about your response to the crisis, you will be able to project transparency as a key value behind your business, which can help facilitate loyalty and trust towards your brand.

Have you completed your Recovery & Resilience Health Check yet? Here is the link –


Once completed, you’ll receive a free personalised report and score with recommendations tailored to your business, invites to webinars and an optional 1-1 consultant call.