Retailer Talks: Connecting Online and In-Store

Everyone is online these days. As a retailer in modern times, you’ve got to engage customers online and bring them into your bricks-and-mortar store. Fortunately, connecting your online and real-world presence isn’t as difficult as it once was. With retail technologies like ePOS, you can bring the online and in-store sides of your business together.

Petit Miracles uses Vend ePOS to help them keep track of and connect their online and in-store sales and customers. This helps them understand their business and their community. Without wasting time on more old-fashioned tracking and analysis, the folks at Petit Miracles have more time for other important areas of retail. Like selling, fulfilling customer’s needs and keeping their products interesting and creative. They’re an award-winning independent for a reason, you know.

But if you’re wondering what exactly an ePOS can do for you, well there are a few things to bear in mind. First and foremost, ePOS means tracking. It connects to your sales and stock data to keep track of what’s selling and when. This gives you valuable data that you can use to make data-driven decisions to benefit your shop and improve your sales. You don’t need to make assumptions or take stabs in the dark when important decisions need to be made. With an ePOS you can receive sales reports that back up your decisions with real, helpful stats. The other big advantage of ePOS is that it integrates with everything else your shop does. They can connect with ecommerce systems, staffing rota software and even customer loyalty programmes. EPOS is a great modern retail technology that many independents aren’t taking full advantage of.

Take a 30 day free trial of Vend ePOS – the ePOS provider used by Petit Miracles themselves!

If you have any questions, don’t hesitate to get in touch.