How can your customers remember your business? You have to consider their experience from the moment they step into your store to the moment they leave.
As an independent retailer with unique products, you have an advantage of providing your customers with an experience that becomes an emotional connection. For instance, why is a client in your shop? Why are they making the decision to choose your shop and not others? Alex Schlagman asks, “What makes you memorable enough to drive customer loyalty and to drive word of mouth?”.
Above all, there are many components to consider to ensure a customer will want to tell others about your shop.
You have an opportunity to turn customers that like, to customers that love your shop.
Alex Schlagman is the Co-founder of Save The High Street and on a mission to reinvent and revive bricks & mortar retailing everywhere. From here on, you can follow him on Twitter here. And you can see his other video about “Selling online to local shoppers”, here.
Last but not least, join Save The High Street Movement now: https://savethehighstreet.org/join-the-movement
Be part of the Retail Advisory Board: https://savethehighstreet.org/retailer-advisory-board
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Video produced by City House Media: http://www.cityhousemedia.com/