Some retail customers will walk in your store and know what they want. Others will walk in just to browse and shop as they please. When designing your retail store, your aim should be to strategically display everything in such a way that all your products are what customers want.

What are other retail stores doing? What are the trends on the High Street? What should I put on my walls?

These are some design questions you should be making when opening a new store.

Every little bit of space in your store is a selling point.

Picture by Ashim da Silva from Unsplash

Sophie Theophanous, Store Manager of Morplan takes us through the need-to-know tips and advice of what you should consider when designing your store, from colours, to the overall display to the very end of the customer experience when they are at the till.

Last but not least, join Save The High Street Movement now: https://savethehighstreet.org/join-the-movement

Be part of the Retail Advisory Board: https://savethehighstreet.org/retailer-advisory-board

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Video produced by City House Media: http://www.cityhousemedia.com/