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Using Data To Advertise Better

Want to know how to use data to advertise better? JCDecaux – masters of outdoor advertising, now use data driven, geo-targeted ads and give retailers insights as to how to reach their target customers and advertise in a way that was never available to them before.

We spoke to Harriet Lawman, Head of New Business to find out what small businesses can do to reach their target customers and make the most of their ad budgets.

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