Instagram is a brave new frontier for independent retail. Independent retailers are sharing the quirky, interesting things that make their shops unique with thousands of customers. And they can’t get enough.
Advertising on Instagram can help you to drive awareness increase customers and share your story amongst a highly engaged audience
Being independent gives you a huge advantage with Instagram. It’s a platform that’s been built around sharing visually interesting and unusual things with other users and being an independent retailer already makes you unique and unusual; no one would look twice at a picture of some soulless, prepackaged goods from a supermarket or big chain store. But the unique and interesting wares of a plucky independent store can go an awful long way on Instagram. People love to post and share interesting things for their friends to see, which means if one local customer can find you on Instagram and share you online you might find that some of their friends in the area will swing by your shop themselves. It’s a kind of advertising that can really help independents to not just compete with, but even beat the ad campaigns of the big chains!
And it can do even more than that…
If you register your Instagram as a business account you can track consumer interest in your posts. See what products of yours your customers are most interested in. What get’s shared or viewed the most? What are people commenting on? Instagram can track this for you, automatically, making it easy to keep track of your customers interest in your products. By tracking your stats you can build your following, which in turn builds your customer base and spreads your reach.
With a business account, you can also use your Instagram as an online store front. You know you can show off your products on Instagram, but did you know you can also share your location and other information with prospective shoppers? You can entice new customers with your products and they can find your physical, offline shop as well!
Check out our article on training your team to manage your digital presence.
If you’d like to know more or you have any questions, please get in touch here.